Sky Kids logo & ident competition

Building on the award winning channel brand launched in 2023, we put the kids in charge of our next logo transformation.

Over 25,000 kids entered the completion, with some fantastic (and bonkers) submissions. The winner was 8 year old Ronnie with his brilliant Dino-Crunch design. We then worked together to bring his creation to life, inspiring the next generation of artists!

Dino-Crunch Ident

Dino-Crunch film

Client: Sky Creative

Lead design and art direction: Luke Tilly

Ident Director: Moth Studio & Luke Tilly

Creative director: Alex Haley

Design director: George Lewin

Senior producer: Lizanne Murphy-Kozlowski

Account director: Nat Lewy

Production Co-ord: Elizabeth Daniell

Executive Producer: Liz Arnott

3D animation: Moth Studio

Sound Design: Zelig Sound


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Sky Kids channel brand