Sky Sports rebrand
Introducing our new positioning and evolved identity. Refreshed, re-energised and re-imagined for a new era that takes the brand beyond broadcast, creating a space where fans feel connected & everyone is invited. WELCOME TO THE SHOW!
Sky Sports brand reel
Our logo becomes the stage where the most exciting stories in sport happen
The simplified stage is an own-able brand asset that connects our sports
Our idents reflect the visceral, unpredictable and rich emotion of sport to support the live experience within each of our channels
Welcoming and authentic art direction, capturing the personalities of our talent and athletes.
Distinct, modern and inspired from the DNA of sport, our new typeface is built to unify our sports and sub-brands.
Type in action
Updated Sky Sports broadcast design system and art direction
Promo sizzle reel
Lead design & art direction: Luke Tilly
Creative Director: Alex Haley
Design Director: Al Williams
Copywriter: Mathew Beard
Producers: Susanna Short, Adrienne Connell, Rianne Rowe, Karen Graham
Graphic Design: Luke Tilly, Blake Calderwood, Emma Coleman
Art direction for talent: Fran Gray-Walkinshaw, Blake Calderwood
Motion design: Luke Tilly, Savio Palmerston, Jose Gonzales, Ed Saunt
Idents direction: Luke Tilly with Dan Heaver & Tendril Studio
Executive Creative Director: Ceri Sampson
Executive Producer: Liz Arnott
Sound design: Zelig Sound
Type foundry: F37