Sky Spain brand refresh
The identity for Sky Spain was in need of an overhaul as it was too rigid to work across different formats, so we refreshed the brand with an updated, flexible design system, a bold typographic style, and a tone of voice that presents the content at the heart of the brand, enabling it to work across print, TV, social and digital platforms.
Sky Spain design system
Sky Spain logo systen
Client: Sky Creative for Sky Spain
Lead design, motion design & brand consultation: Luke Tilly
Creative Director: Alex Haley
Design Director: Mark Jones
Account director: Susanne Freyberg