Sky Nature channel brand - Promax Gold award for Best Use of Animation
We celebrate the connectivity between us and the natural world through the vibrancy and diversity of nature, creating a more visceral brand experience, inviting the viewer to ‘Get Closer’ to nature than ever before.
The visual language of the brand presents vivid, close up imagery, a distinctive typographic style, evocative tone of voice and immersive sound design, creating a strong, own-able and unique brand attitude.
Get Closer with Sky Nature
The Sky Nature channel idents employ a mix of computer graphics, stock imagery, shot footage and stunning visual effects to create a distinctive ‘loop’ technique, allowing us to travel from beautiful closeup details, out to epic vistas and back again, showing the full breadth of the natural world.
The Butterfly & The Rainforest ident
The Lizard & The Desert ident
The Seahorse & The Coral ident
Client: Sky Creative
Lead design: Luke Tilly
Creative direction: Alex Haley
Design director: Mark Jones
Design and animation: Luke Tilly, Emily Brown & Sinyee Hau
Senior Producer: Liz Arnott
Producer: Dani Sierra
VFX: Julian Samos, Andrey Polezajev
Promo Lead: Max Pickwoad, Promo Creative: Albion Gray, Alex Sheppard
Ident Director: Rob Blishen. VFX: Micheal Skrgatic & Time Based Arts. DOP: Daniel Landin. Producer: John Adams
Additional visual effects: Moving Picture Company