Sky Sci-Fi channel brand - Life, but not as you know it

From learning Klingon to creating a playful and own-able AI voice of the channel that really talked to the fans, our rebrand of the well-known Syfy brand to Sky Sci-Fi truly went above and beyond.

The revamped channel offers exciting new shows while still being home to a host of sci-fi classics that fans know and love. So our challenge was to be continue to attract sci-fi devotees, while also broadening the appeal to a wider audience. We needed to nod to classic sci-fi references, while also welcoming newcomers and upholding the premium look and feel of a Sky channel.