UKTV Dave channel brand

When we approached the refresh for The Home of Witty banter, we began by asking ourselves, ‘What would Dave do?’

The solution was to inject Dave’s unique tone of voice and wit in between the programmes as well as within them, with a set of idents demonstrating how Dave ‘adds wit to the world’ and a stream of witty observations and amusing graphics that, whilst performing the standard functions of the channel architecture, also entertains and informs the audience.